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Rumble is an online video platform and cloud service provider. It's business headquartered are in Longboat Key, Florida and Toronto, Ontario. It was founded in October 2013 by Chris Pavlovski, a technology entrepreneur from Canada. The cloud services business is known for hosting Truth Social. Pavloski founded the platform after seeing that Google was prioritizing influencers on YouTube and not small content creators. In its early years, content on Rumble largely consisted of viral videos and news from mainstream media sources as well as videos of children and animals. The platform received a large influx of viewership beginning during the COVID-19 pandemic.
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Rumble received investment from venture capitalists Peter Thiel and J. D. Vance in May 2021, with that round of funding valuing Rumble at around $500 million. A month later, US President Donald Trump joined Rumble in preparation for recording his Ohio campaign rally. In October 2021, Rumble acquired Locals. On December 14, 2021, Trump Media & Technology Group (TMTG) announced that it entered a "wide-ranging technology and cloud services agreement" with Rumble in a statement which also stated that Rumble would operate part of Truth Social as well as TMTG.

In August 2022, Rumble announced plans to provide an online advertising platform known as Rumble Ads, with Truth Social as its first publisher. Rumble became a publicly traded company in September 2022, trading on NASDAQ, after merging with a special-purpose acquisition company.