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Amazon Affiliate Program: How to Become an Amazon Associate to Boost Income
Written by Meg Prater @Meg_Prater

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woman promoting products as an amazon affiliate
The Amazon Affiliate program, also called "Amazon Associates," can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site. When someone makes an Amazon purchase via one of your links, you get the commission — it's that simple.

But how do you get started? Below, you'll find a step-by-step guide to becoming an Amazon Affiliate, with screenshots. Whether you’re hoping to become an entrepreneur, starting your own business, or just looking for a small business side hustle, I hope you'll find this guide a helpful place to start.

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What is the Amazon Affiliate program?
The Amazon Affiliate program, or Amazon Associates, is an affiliate marketing program. It's free for website owners and bloggers to become Amazon Associates. They advertise products from Amazon.com on their sites by creating links. When customers click the links and buy products from Amazon, they earn referral fees.

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Still not sure what affiliate marketing is or what it’s all about? Or unsure whether it’s right for you?

What is affiliate marketing?
Affiliate marketing is a marketing tactic where an online retailer gives niche website owners the ability to create unique product links (called affiliate links). The website owners must promote the link; in exchange, when someone visits the link and makes a purchase, the website owner automatically receives commission. As an affiliate, you only make money once the link is used in a transaction.

Affiliate marketing is right for you if you already own a website or blog and your content offers opportunities for product mentions. For instance, if you own a recipe blog, you can create links for product ingredients.

It’s not the best fit for you if you sell products directly on your website, although you can use a mixture of product selling and affiliate selling to earn money.

How does the Amazon Affiliate program work?
In the Amazon Affiliate program, associates earn commission by creating unique product links, promoting the links on their website, and driving referral traffic back to Amazon. Here’s how it works:

Website owners create an Amazon Affiliate account on the platform.
Amazon gives each website owner a unique Associate ID.
Once the application has been approved, associates can begin creating affiliate links in their Amazon portal.
Associates then place the links in blog posts or other parts of their website.
Once someone clicks the link and makes a purchase, the associate earns commission.
How much does the Amazon Affiliate program pay?
You can earn, on average, from $100 to $20,000 from the Amazon Affiliate program, depending on how many referrals you generate for Amazon. The Amazon Affiliate program operates on a commission basis, meaning you’ll make a percentage per sale.

The commission rate differs depending on the product category. For instance, if you run an automotive blog, you can earn 4.50% from each sale. If you sell three car parts at $1,000 each in one day, you’d make $135 from those three transactions. If you sell the same product 30 times per month, you’d make $1,350 every month.

In the beginning of your Amazon Associate journey, the numbers can skew on the low side, so be sure to have another form of income in addition to being an Amazon Associate.

Before signing up on the platform, it’s important to review the Amazon Affiliate program’s commission rate per product category. That way, you can calculate how much you can potentially earn depending on your website’s niche.

Amazon Affiliate Program Rules and Requirements
Being an Amazon Associate is a great way to monetize passion projects or make supplemental income from your brand. However, Amazon has guidelines for associates to follow, so it's best to understand those before you dive in. Noncompliance may result in being banned from the program.

The majority of the rules are in place for ethical promotion as well as preventing associates from gaming the system. Here are some of the big ones to keep in mind:
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