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Instagram Marketing Campaign Complete Course for beginners digital marketing, #youtube #instagram

Are you still on the fence abot whether Instagram influencer marketing campaigns are right for your brand?

Well, let’s think about it for a second.

More often than not you will seek out the opinion of your friends and family before you purchase something.

Why is that so?

Easy: Because you trust them.

You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life.

So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. It has especially become one of the most effective ways for brands to promote their products on Instagram.

What is Influencer Marketing?
Why Instagram Influencer Marketing?

Top 5 Instagram Influencer Marketing Campaigns in 2020

– Uber Eats, Chipotle and Hinge X Rebel Wilson

– McDonald’s X Travis Scott

– HelloFresh X Micro-influencers and Mindy Kaling

– Biossance X JVN

– ASOS X Micro-influencers

What to Look for In An Influencer?
Amplify Your Reach with Instagram Influencer Marketing

What Is Influencer Marketing?
Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers.

We can define influencersInfluencers can endorse or make product mentions and share their opinions with their audience. So all a brand needs to do is find influencers on Instagram and other social media platforms who are a good fit and partner with them.

To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns from 2020.

Each approach sheds light on proven techniques that you too can use and capitalize on the value of Instagram influencers. All these brands incorporated unique Instagram influencer campaigns in its social media strategy in 2020 and it paid off.

But first, let’s discuss why you should implement Instagram influencer marketing.Why Instagram Influencer Marketing Campaigns?
Instagram influencer marketing campaigns are exploding by the day and for a good reason.

Influencer marketing ROI is stronger than ever. So it comes as no surprise that marketers believe that this industry is bound to double its worth to $15 billion by 2022.

Already, this marketing tactic is yielding a $6.50 return on investment for every dollar spent.

According to social media influencer statistics, only 1% of millennials trust advertisements. But, 33% of them trust blog reviews when it comes to making purchases.

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube.

And what do influencers think about their impact?

71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. All these stats are a clear indication of why influencer marketing is red-hot right now.

Now that you know the whats and whys of Instagram influencer marketing, let’s see them in action.How to Do Influencer Marketing Campaigns?
There are 10 steps to build a great influencer marketing campaign:

Set your goals by visualizing what success would look like to determine your key metrics.
Identify the target audience you want to reach through your influencer.
Determine your budget to identify how many and what tier of influencer you can afford.
Choose your channel(s).
Choose an Influencer Tracking & Managing tool.
Identify & choose your ideal influencers.
Reach out to your influencers to reach an agreement.
Track and evaluate the campaign and optimize when needed.
Compensate your influencers fairly.
Measure and evaluate the success of your campaign.

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