Americans read a whopping 17 reviews before booking a vacation
2 years ago
11
Anxious Americans admit they're "addicted" to scouring reviews as over half "refuse" to book a vacation without reading them beforehand.
A survey of 2,000 U.S. vacationers found 67% confessed to being "obsessed" with scrolling through reviews, despite 46% being previously let down by misleading feedback left by a stranger.
An average of 17 reviews should be read before booking a vacation, as 48% get "seriously worried" at the thought of committing to a big trip without seeing what other people thought first.
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