What Is Most Important In Sales? Learn This ONE Thing! @TenTonOnline

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Transcription:

what is most important in sales

A key component to increasing sales in your online business and helping and servicing your target audience can be summarized in a single word: Empathy. And empathy begins with two things: Being an honest, genuine, caring business owner -- which I know you are -- and with in-depth market research.

Here, you really need to find out what your audience needs, what they struggle with, what bothers them, what feels complex and overwhelming for them.

When you learn more about them and where they're coming from and what has them stuck, you can begin to empathize with them because maybe you know what it feels like to be there too...and you can begin offering them products, services, and solutions that can genuinely help them.

And once you begin communicating to them...perhaps through your marketing, your messaging, or even face-to=face, sometimes you have to teach them a bit and provide some insights.

For example, something like, "not only is this a painful, complex problem you have...but did you realize that it could be costing you here, here, and over here too?"

"Sales" isn't hammering them into submission or bashing them over the head with heavy-handed tactics. I think of "sales" as "teaching," "guiding," and "helping."

Because after all, as business owners and marketers, that's the best thing we can do -- have empathy, to enter their world and understand where they are and what challenges they face, to recognize and validate their concerns, then then guide them towards solutions.

After all, when the roles are reversed and you and I are struggling with a difficult, complex problem, isn't that what we want? We want someone's help. We want someone we can trust. And anyone who comes along with any sort of gimmicky sales strategy immediately repels us.

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