How To Create A Tagline That Is Relatable

💡 When it comes to writing your tagline it’s easy to fall into the trap of trying to sound smart because we equate smart as capable.

We want to impress our clients and customers so they feel we're credible.

Truth is credibility is about trust in the person, not in their abilities or knowledge.

So if we use terms from our industry, while we may sound smart, our clients will feel alienated like they're being kept on the outside.

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