Importance Of Communication In Marketing - EVERYTHING Says SOMETHING! @TenTonOnline

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Transcription:

importance of communication in marketing

If you're in business, then you don't have the choice to NOT deal with people. Online, of course, we aren't dealing with people face-to-face...but the relationships and how people FEEL about you and your online business matter very much.

One key thing to recognize when you're dealing with people is that, whether you're aware of it or not, you're sending signals to them. In other words, you're communicating and sending messages to them both verbally and non-verbally.

And so in business, what you want to do is be as aware as you can be about the messages you're communicating. In fact, you could call this "influence" because your verbal and non-verbal communication is leaving an impression...it's making an imprint on them.

I'll give you a perfect, real-time example: Right now, in this video, I'm communicating and sending messages to you both verbally in the words and phrases I use and in the way I talk and the tonality that I use...and also non-verbally -- my mannerisms, my body language...

...even my clothes and the environment I'm in. All of this is influencing you and making an impression with you, either positively or negatively...you're sitting there listening going...

..."Do I Like this guy? Can I trust what he's saying? How can I use what he's saying in my online business?"...and so on. And your customers, your target audience, is doing exactly the same thing when they land on your web pages, see your offers, or read your articles.

So it's important to understand how we're coming across to our viewers...and to be as conscious about it all as we can be...because there's only positive persuasion that draws people closer to you...or negative persuasion that repels people.

Here's a great way to positively influence and leave a positive impression with someone who you'd like to serve in your online business: If you tell them something outright, they'll likely question it and doubt it -- you know, something like...

..."We're #1 for used tires!" or "Our product has saved our customers over $10,000 per year." We instantly doubt and question these sorts of statements, right? "Really, you're #1? Cuz the guy down the street says the same thing!" And so these sorts of bold, direct statements are actually negative persuasion.

Instead, what if you did your homework and found out the exact things your target audience struggles with? What if you uncovered some of their biggest, hairiest problems? What if they have a painful tax problem...or are struggling to lose those last few pounds...or just can't seem to grow their business?

Then, if you truly cared for them, if you genuinely wanted to serve and help them, you could send them messages and tell them what they're already thinking and wrestling with...

"Tax headaches are such a hassle!" or "Lose those remaining pesky pounds with this secret trick" or "A simple strategy to kickstart your business growth!" Here, you're telling them things they already know and want...and that's powerful and very positive persuasion. It acts like a magnet.

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