I Found the Origin of "Winter of Severe Illness and Death" And It's 1984 As Hell - Jody Bruchon

Source: https://www.sciencedaily.com/releases/2021/10/211019082710.htm

"Illness-and death-related messages found to be significant motivators for exercise" - October 19, 2021 - University of Waterloo. Summary: Fitness apps that emphasize illness- or death-related messaging are more likely to be effective in motivating participation than are social stigma, obesity, or financial cost messaging, according to a recent study.

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