Wealth Through Stories: Linda A Olson

Business leadership during the COVID-19 pandemic represents the biggest challenge many leaders have faced in their professional lives. The pandemic has changed how businesses communicate with customers. In some industries, customer expectations and behavior has put a renewed focus on messaging, communication, and product/service delivery.

I had an honor of interviewing Linda A Olson, CEO at Wealth Through Stories. She is an author of “Your Story Matters” (Amazon #1 Bestseller in 7 countries) and TEDx speaker. She shares insight on why both individual and corporate story matters to develop marketing and communication strategies.

Linda shared common obstacles and process of developing stories while working on corporate and brand strategy. She also shared her story, journey, mission and why she decided to help others on their story development process.

Here’s some of the topics discussed in this video:
• Why stories matter for brand and marketing strategy
• Discovering stories for communication and growth
• Process of story development and alignment with brand
• Covid impact on branding and communication
• .... many more...