WHY LESS IS MORE EVEN IN MARKETING? STANFORD JAM EXPERIMENT

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Consumer neuromarketing (behaviour psychology) is a useful tool to influence buying decisions of your customers. Huge variety of products makes the actual choice and purchase less likely! How to enable word of mouth marketing? How to convince customers that your offer is the best fit? How customers make buying decisions. Let's discuss neuromarketing and consumer behaviour!

The more similar products you sell, the more interest your potential customers have to stop and pay attention to your offers. No wonder! The variety of choices attracts attention! But it reduces the chance for the actual purchase! Why? Many products make people anxious and hesitation since the risk of making the wrong choice is increased and nobody wants to make a mistake. Psychology of customer behavior helps to understand how consumer behaviour in marketing work!