The Century of the Self, part 1, Happiness Machines
A very good introduction to the development of 'perception management', propaganda & manufactured 'fakery'.
"The Century of the Self" is a 4 part 2002 British television documentary series by filmmaker Adam Curtis.
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.
His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.
It was the start of the all-consuming self which has come to dominate today's world.
Originally broadcast on 29th April 2002.
Interestingly, Edward Bernays' grand nephew is Marc Bernays Randolph, the co-founder of Netflix.
Other notable documentary films by Adam Curtis are "The Mayfair Set", "The Power of Nightmares", "The Trap" & "Bitter Lake".
XPosted from:
https://www.youtube.com/watch?v=DnPmg0R1M04
-
34:46
Man in America
10 hours agoSHOCKING Proof: Grocery Prices Tripled in Just Two Years!!! w/ Dr. Kirk Elliott
24.4K15 -
6:52
Chrissy Clark
1 day agoTikToker Melts Down Over Supreme Court Ruling
23.6K21 -
1:29:44
Kim Iversen
6 hours agoSCOTUS Backs Corporate Censorship Powers. RFK Jr Hit Piece Hits New Low
48.8K52 -
1:30:00
Deprogrammed with Keri Smith
14 hours agoAmerica! F@%&! Yeah! - America vs Commies in Film - LIVE Popped Culture
25.2K -
20:37
ROSE UNPLUGGED
12 hours ago4th of July Message and Kelsey Grammer Interview
31K2 -
50:06
The Charlie Kirk Show
5 hours agoThe Secret History of Communist Revolutions ft. Jack Posobiec and Joshua Lisec
62.7K16 -
1:49:48
Glenn Greenwald
7 hours agoPresidential Immunity's Long History; Hysteria Radically Distorts SCOTUS Ruling; Dem Oligarchs Forcing Biden Out of 2024 Race | SYSTEM UPDATE #292
85.6K87 -
57:12
Havoc
7 hours agoCelebrating Independent Artists | Stuck Off the Realness Ep. 3
42.1K2 -
1:14:02
Donald Trump Jr.
14 hours agoMedia Plays Dumb on Biden Decline, Interview with Alex Marlow! | TRIGGERED Ep.151
101K112 -
1:47:01
2 MIKES LIVE
7 hours ago2 MIKES LIVE #86 NEWS BREAKDOWN WEDNESDAY, WITH SPECIAL GUEST JOY PULLMANN!
36.6K1