EEVblog #73 - How to screw up your winning product

15 years ago

Another random drive-time rant.
Dave rants about how dickhead marketing changes can screw up your winning product.

The Tropicana Story:
http://www.businessweek.com/the_thread/brandnewday/archives/2009/04/tropicana_fiasc.html
and
http://www.fastcompany.com/blog/linda-tischler/design-times/never-mind-pepsi-pulls-much-loathed-tropicana-packaging
and
http://www.johnmamus.com/designeverything/2009/01/tropicana-design-critique.html

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