Importance Of SEO For Small Businesses (Here's How To Get Started) @TenTonOnline

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Transcription:

importance of seo for small businesses

So we know that SEO is simply a lead generation method that we want to use in our online businesses, right? Now if I had to define it, I'd say that SEO is the active practice of optimizing a website to become a recognized authority for a specific topic. Not bad, huh?!

Now maybe that's a bit wordy for you, but all I'm saying is that we want the search engines to see our site as a credible authority. But a credible authority for what? For the intersection between two things:

The topics that are of interest to our target market, and the kinds of products and services we offer in our online business. And this really starts digging towards some hardcore fundamentals of business, most of which I'll save for another day.

But I will say this: The reason why your site may not have any traffic is because maybe no one's searching for hand-embroidered sad circus clown doilies. I mean, maybe there just isn't a market for that product!

If nobody's searching for it, nobody's buying it. And if nobody's buying it, then there ain't no business! So, a large part of SEO (and business) is narrowing down your focus and becoming a known authority for a specific topic. I'll give you a few examples.

Pets are a pretty broad topic. Pet treats is a narrower topic. Pet treat bowls are even narrower still. Dog treat bowls is very specific.

So to get rolling with SEO for your online business, keep two critical aspects in mind: First, not just the market, but the narrower sub-market or special interest group you want to target. Second, to key into the sorts of things this narrow target market is already searching for online.

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