Amazon PPC Ads Funnel Movement - Part 1 - Auto to Phrase Match

My current method of moving customer search terms down the PPC campaign funnel for Amazon Advertisements.

In this video I'll be discussing general strategies and moving from auto campaigns down to phrase match campaigns.

Online retail is constantly evolving, and I'm constantly learning.

If you've got suggestions for improvement, or if your way is plain better, let me know in the comments! I'd love to hear your ideas.