How To Avoid Becoming A Generic Brand

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3 years ago
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branding marketing business management business strategy brand strategy brand identity marketing strategy content marketing brand name company name

💡 Can your brand name be used as a verb?

This may sound like a good thing, but actually, it may be on the verge of becoming a generic term.

Think about it: You ever asked someone for a Kleenex and they handed you toilet paper?

This is an example of a generic trademark (aka proprietary eponym) and to avoid this focus on selling a brand promise rather than a brand product.

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