Frank Sinatra Moments by Robert N Frissora - Live at The Main Event 1974

The Main Event was an ABC musical television special starring Frank Sinatra, broadcast on October 13, 1974 at Madison Square Garden in New York City. And Robert N. Frissora was there to document it for a co-promotion with Polygram Entertainment.

Here are a few of his non-licensed, out-takes from the shoot. If you're a Sinatra fan, we put this montage together to capture that moment in memory of Bob, and of Frank's musical legacy that he loved throughout his life.

If you're also a fan of rock promoter, Bill Graham, or the lore of the Fillmore East, Bob got his start in Rock n Roll promotion helping drive audiences to the Fillmore East for many years, creating stylish ad spots, posters and many of the printed materials used to promote the venue. Many are collectors items today.

Robert Frissora became Bill's right-hand adman to develop the hip and effective vehicles to reach out to the young, rock n roll, anti-war, love and peace movement. Without the internet, records of songs were the breath of that age. The Fillmore East turned into their megaphone. And the exhalations of dozens of now iconic groups and performers careers' echoed from that stage.

We hope you enjoy this short montage of Frank Sinatra moments as captured by Robert N. Frissora.