HOUSE OF GUCCI Introduction to the Italian Way /Locations and style gestures

#houseofgucci #digitalreview #simonacochiyoutube
Simona Cochi, as an Italian (Milanese journalist and international ambassador), is glad to introduce the imminent release of the HOUSE OF GUCCI film. An introduction to the saga of Gucci Dynasty that depicts the life and the unique attitude of the iconic fashion family.
The seductive and conflicting way of running a fashion business has always characterized the glamourous environment of the "Moda Italiana".
GUCCI (and all the italians) are dressed to impress and appear to be in the right place at the right time. Simona Cochi introduces you (through these footages) also to the beautiful architecture and design sites where the film has been realized.
This film is also an anthem to celebrate the beauty and drama of which Italians are masters.
It's based on the book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden. Gaga's character, Patrizia, was tried and convicted for ordering the assassination of her ex-husband and former head of the fashion house.
House of Gucci is a biographical crime film directed by Ridley Scott, based on the 2001 book “The House of Gucci: A Sensational Story of Murder, Madness, Glamor, and Greed" by Sara Gay Forden, itself based on a true story.
On March 27, 1995, a killer shot Maurizio Gucci, former chief of the world-famous fashion house, four times as he entered the building where he worked in via Palestro in Milan. Three years later, his ex-wife Patrizia Reggiani was convicted of arranging the killing, having hired a hitman and several intermediaries.
Filming has been taking place in various locations across Italy. .
Gressoney-Saint-Jean
The first filming location was the mountain resort of Gressoney Saint Jean, at the foot of Monte Rosa in the northern region of Valle d'Aosta. Gressoney Saint Jean is replacing St. Moritz in the film, where the couple had four chalets.

Milan can be considered the heart of the film, as this is where the headquarters of the company were and where the murder took place. It’s also where Gucci and Reggiani got married in real life, although that scene is shot in Rome (see below). Scenes were shot in the fashion district (Quadrilatero della Moda), in Piazza Duomo, Galleria Vittorio Emanuele, Piazza della Scala, near the main railway station, and in the historic Cortina bookshop, among others. Some scenes were also shot at the Il Salumaio restaurant, in the courtyard of Palazzo Bagatti Valsecchi.
Lake Como
Around mid-March, filming moved to Villa Balbiano on Lake Como. Villa Balbiano is a historic palace that once belonged to the Cardinal Tolomeo Gallio
Rome
The wedding scene has been filmed in the Italian capital, precisely in the Jewish ghetto, at the church of Santa Maria in Campitelli.

For her stay in Rome, the pop star is said to have chosen the Hotel Baglioni.
The film has a truly stellar cast, including Al Pacino in the role of Aldo Gucci, Maurizio's uncle fired from the company and convicted for tax evasion; Jared Leto as Paolo Gucci, Maurizio's cousin who died a few months after his murder; Jeremy Irons as Rodolfo Gucci,

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"The Italian Way" Youtube Channel (My Camera .....my Paintbrush) is an iconic video magazine created by Simona Cochi, an Italian journalist and pr based in Milan.
Simona unveils the exclusive features of the most relevant events about Art, Lifestyle, Design, Fashion, and more. Art interviews are one of the keys to be seduced by "The Italian Way" project.
The creative gesture of "direct capture" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism.

The digital producer's aim is to "paint" the path of the art exhibitions with her camera, revealing an unprecedented vision, delivering new interpretative nuances of daily reality.
The images and comments of the Italian journalist are expressed to describe the emotions of art but also to portray the magnificent outposts of culture. Simona Cochi's footages are often accompanied by iconic interviews from the event's protagonist.
The beauty of a work resides in its visionary strength, in its celebratory capacity, in the alienating effect it arouses and this is what the spontaneity of the author often manages to convey.
The creative gesture of "direct capture" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism.