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Deciding Amazon PPC Bids in Google Sheets using a Formula for Campaign Funnel Movement
3 years ago
4
It's important to move top performing keywords and search terms from Auto/Phrase/Broad campaigns in Amazon down into Exact Match campaigns.
This allows you to have more granular control of bids and placement settings for each search term.
I've figured out a great formula in Google Sheets for quickly deciding on bids when moving keywords down the funnel from Auto > Phrase > Exact match campaigns.
This is saving me a ton of time and taking a lot of the guesswork out of the process.
Remember to never rely completely on formulas, however. I always go back and check metrics to make sure the bids are set to something I'm comfortable with.
Would love to hear your thoughts. How do YOU decide bids?
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