How To Sell In A Competitive Market - Do This If You've Got A LOT Of Competition) @TenTonOnline

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Transcription:

how to sell in a competitive market

If you're in a very competitive market, and you want to rank your website content, blog posts, articles, and other pages in search engine results, then this can be a real challenge. In fact, ranking your web content in a highly competitive market is very often not possible...

...especially if top search results for the keywords and keyphrases you want to target are from big, authoritative sites...and if the search results you're seeing are really great, well researched articles and posts.

See the problem here is that many of search phrases have already been ranked for by many other websites. For example, at a certain point in time in the past, results for search phrases like, "keto friendly snacks," or "stock investing for beginners," or "best exercises to build abs" were virtual ghost towns.

But now? Good luck! Ranking for these and similar keywords and keyphrases is virtually impossible. Now all this said, if your online business is in a very competitive market, there are a few things you can do.

First, take a look at the results that appear for the keywords and keyphrases that you'd love to rank well for. Are the results coming from lower authority or smaller websites? Are the actual web pages that are ranking really great, in-depth articles? Or are they short, thin, and not very useful?

Now interestingly, you may be shocked and pleasantly surprised. A few years ago when I was doing some research, I discovered that a search phrase that I thought would be super-competitive and way too hard to rank for was, in fact, wide open.

In fact, I find this happening fairly regularly -- a search phrase that I think is going to be way too competitive turns out to have barely any competition at all...the results that do show up are low quality, short articles that lack depth...

...or results that aren't addressing the exact keyword phrase directly. These are massive opportunities. Here's a quick example: A few years ago I discovered that a keyword phrase that I assumed was totally locked up and impossible to rank for, "is html hard to learn," was in fact totally wide open.

I was astonished! In the 20-odd years that the internet as we know it's been around, nobody on the face of the planet had thought to address and answer this exact question directly. So what did I do?

I wrote not one but two valuable, informative, and in-depth articles that targeted this keyword phrase. And in a short period of time, I ranked for it. In fact, at the time of this post, my two articles rank #1 and #2 respectively in Google for "is html hard to learn."

So the first thing you want to do is check the search results for the keywords and phrases you want to rank your online business and web content for. You just might be pleasantly surprised at what you find.

Another option if you're in a highly competitive market is to try and outrank existing content. What I mean here is, if top search results are, say 1000 and 2000 word articles, you could try writing a longer, more thorough, more in-depth article that targets the keyword phrase.

This doesn't work all the time...article length is just one of hundreds of search ranking factors...but it's a great strategy to get your website ranking in search results. Another strategy is to "go longtail."

What this means is, rather than trying to compete for the big, competitive keywords, you can target more specific long-tail keyword phrases. Long tail keyword phrases often contain 4, 5, or more words.

So for example, "keto friendly snacks," or "stock investing for beginners," or "best exercises to build abs" are all fairly short keyword phrases.

But how about "keto friendly vegan snacks for travel," or "dividend-yielding stock investing for beginners," or "best body weight exercises to build abs at home"? These are all just quick examples off the top of my head, but hopefully you get the idea.

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