Getting The Word Out With Earned Creative

“Whatever you do, just make it viral!” enthused a prospective client. And sitting quietly, we nod our heads quietly and cautiously.

We totally get it – viral marketing is awesome. Viral marketing will blow your content all over social media, shared organically by people you don’t know. It’s a great bragging right. It’s sexy. It makes your brand relevant.

But what makes a project viral? Is it still relevant in 2021?

In today’s deluge of content that people are exposed to daily, an ad will hardly make a slight ripple within that ocean. What then will make waves and allow a brand to surf into people’s stream of consciousness?

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