Google Ads - Account Setup of Google Ads with Coupon - Skill Source

#GoogleAds #Adword #SkillSource
00:00 Google Ads Account Shell Setup
04:02 Google Ads Campaign Setup
32:04 Google Ads Coupon Setup
34:19 Google Ads Ad Copy Best Practices
43:33 Ad Copy Formulas and RequirementsShow more

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https://youtube.com/playlist?list=PLoPj43jz-QC3SCFE8haROXtP9s7N4OWmR

What you’ll learn
Set Up Your Google Ads Account. Use Google Coupon. Write your Google Ad Copy. Create Your First Campaign. Get your Advertising Up & Running.
Choose the Right Keywords. Optimize your Google Ads Targeting. Learn New Keyword Matching Options. Use Efficiently Negative Keywords.
Understand Everything About Search Terms Reports. Use Auction Insights to Compare Performance. Determine a Bid Strategy Based On your Goals.
Improve your Google PPPC Quality Score. Make Use Of Ad Extensions. Learn Retargeting. Set Up Google Shopping (Google Merchant Centre).
Are there any course requirements or prerequisites?
AN INTERNET CONNECTION. No Previous Knowledge of PPC is Required at ALL. Only Determination and a Hunger to Learn. We will Teach you the Rest.

LEARN GOOGLE ADS AND SETUP YOUR GOOGLE SEARCH CAMPAIGN TODAY!!!! LEARN HOW TO SET UP YOUR GOOGLE ADS ACCOUNT, USE GOOGLE COUPON, WRITE YOUR GOOGLE AD COPY, CREATE YOUR FIRST CAMPAIGN, AND GET YOUR ADVERTISING UP & RUNNING. IN THIS GOOGLE ADS COURSE YOU WILL WALK-THROUGH SETUP, CONFIGURATION, CREATING AD COPY, ADDING YOUR KEYWORDS, AND OPTIMISING YOUR ADS TO DRIVE TRAFFIC TO YOUR WEBSITE. YOU WILL LEARN HOW TO SETUP RETARGETING AND GOOGLE SHOPPING (GOOGLE MERCHANT CENTRE). YOU WILL ALSO LEARN HOW TO CREATE GOOGLE ADS PERFORMANCE REPORTS WITH GOOGLE DATA STUDIO. ALL SCREEN RECORDINGS SHOW NEW GOOGLE ADS MANAGER LAYOUT.

SETUP YOUR GOOGLE SEARCH CAMPAIGN TODAY

Google Ads are a great way to boost your brand profile, generate more leads and traffic, and gain more sales. The Google Ads platform focuses on Pay Per Click (PPC) ads, where advertisers pay per impression on an ad. PPC marketing is a tailorable, affordable form of web marketing, but to succeed, and not waste money, you must take the right approach. Typically it takes many years of experience to gain the in-depth knowledge necessary to get the most out of your PPC campaign.

WRITE GOOGLE ADS COPY THAT PEOPLE LOVE TO CLICK ON

If you want maximum click throughs, you must use copywriting strategies that evoke strong emotion and are targeted to your ideal reader. The best type of AD COPIES are short and punchy, with enough impact to arouse curiosity, or provoke a reaction. Incorporating numbers is a great way to make AD COPIES sound more specific.

CHOOSE THE RIGHT KEYWORDS

Search for words or phrases related to your products or services. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.

LEARN NEW KEYWORD MATCHING OPTIONS

Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query in order for the ad to be considered for the auction. So you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.

USE EFFICIENTLY NEGATIVE KEYWORDS

Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).

UNDERSTAND EVERYTHING ABOUT NEW SEARCH TERMS REPORTS

Use the search terms report to identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren't as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren't interested in it.

IMPROVE YOUR GOOGLE PPC QUALITY SCORE

Google uses your PPC Quality Score (QS) to decide how your ad should rank. The higher your quality score, the better your position will be. This score factors in how relevant your landing page and ads are to the keywords you've selected and also assesses your expected clickthrough rate.

Learn How to Drive FREE TRAFFIC to your Website with:
Google Ads
Local SEO

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#GoogleAds #Adword #SkillSource