Why Content Is Important In Marketing - Delve Into The Details! @TenTonOnline

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Transcription:

why content is important in marketing

Here's three strong purposes that consistently publishing valuable, helpful, insightful content does for your online business -- whether you choose to write articles, create videos, publish blog posts, create webinars, start a podcast...or whatever format you might have in mind.

First, the free and valuable content that you publish attracts the group of people, the target audience, that you want to serve in your business. What happens is, once you've identified a target market -- that is, a sub-market of a larger market or a group of people who share a specialized interest...

...and once you've done your due diligence and research and learned about their needs, pains, and biggest challenges, you can begin publishing content specifically for them. When they search online, looking to find fixes for their issues, challenges, and pains -- and they definitely are -- they find you.

So, the first purpose of using a content marketing strategy for your online business is to attract and build an audience for your online business.

The second purpose that your free and valuable articles, posts, and videos serve is to build trust with your audience. Nearly all the people in your target audience don't know you yet. And we don't trust people who we don't know.

Building trust, credibility, authority, and likability takes time...just like it does in the real world. But over a period of time, the content that you publish online goes a long way to building and nurturing these things between you and your potential customers.

And TRUST is the one golden item that's required before a potential customer feels comfortable buying from you.

A third purpose that the content you publish online serves is that really, your articles, videos, and posts are advertisements. But, they aren't ads that interrupt or jump out and get in the way of your potential customers.

Instead, your potential customers seek them out and readily consume them. What's more, the content you create works hard for you around the clock...7 days a week...for years and years and years.

Any time someone has a problem or wants more information, your articles and videos are there...online, ready to serve and help, and easily findable.

If you've already started publishing articles and videos and posts online...then people are finding that content RIGHT NOW as you and I speak.

RIGHT NOW people are clicking on your stuff, following your links, thinking about the information you're sharing with them...and they're thinking about you, your online business, and your pain-solving problems, too.

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