2021 AMAs: Inside Latin Music's Climb in Classes.
2021 AMAs: Inside Latin Music's Climb in Classes.
Within the nominations introduced Thursday (Oct.
28), the American Music Awards added a fifth Latin class: favourite Latin duo or group.
In consequence, there at the moment are as many awards for Latin as there are for pop and nation — two of the genres that legendary TV producer Dick Clark constructed the present round in 1973.
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Earlier than creating the AMAs, Clark studied the Grammy Awards, which then had 47 classes, together with a whopping 10 for classical and three for jazz, plus particular person classes for such specialised genres as finest soul gospel efficiency and finest ethnic or conventional recording (together with conventional blues).
The Grammys’ admirable, however commercially difficult, dedication to masking all genres gave Clark an concept: Why don’t we do a present that focuses on the three towering genres that the majority TV viewers truly find out about and take heed to?
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