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When professionals and executives want to elevate their standing as a sought-after authority, Roberta Guise advises them on developing their purpose-driven personal brand and gaining a reputation as a thought leader.

She’s founder of Guise Marketing and PR and creator of the Rock Your Reputation program. Her ideas have been published in major market and industry publications and presented to diverse audiences across the country. She’s currently writing a book on personal branding and reputation development.

Roberta also founded FemResources, a nonprofit with the mission to close the gender gap in technology.

Before becoming a marketing advisor, Roberta was a professional video producer. She created “Keys to Weight Training,” an instructional video on lifting weights for fitness that couldn’t compete with Jane Fonda’s exercise videos, but did win numerous awards and critical acclaim. She also produced and directed video stories and programs for corporate education and training.

She was born in England, and as a teenager emigrated to Israel before landing in the U.S. in her mid-20s.

She cools her feet and warms her soul by swimming year ‘round in the frigid waters of San Francisco Bay. She’s also a jazz nut and avid birder. And she speaks with a funny accent.