Tiffany Campaign Stars Beyoncé, Jay-Z, New Basquiat Piece.

2 years ago
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Tiffany Campaign Stars Beyoncé, Jay-Z, New Basquiat Piece.
We interrupt your discourse with more discourse.
Yum.
Tiffany & Co.
unveiled its latest campaign, starring none other than national treasure Beyoncé and also her husband, Jay-Z.
The campaign, titled “ABOUT LOVE,” features Beyoncé wearing the iconic Tiffany Yellow Diamond, a 128.54 carat stone first discovered in a South African colonial mine over 140 years ago by the brand’s founder.
Beyoncé is only the fourth woman to ever wear the “priceless” stone, following Lady Gaga at the 2019 Oscars, and, yes, the first Black woman.
Colonialism has new jokes every day.
“Beyoncé and Jay-Z are the epitome of the modern love story,” said Alexandre Arnault, executive vice-president of product and communications as well as the son of “one of” Kanye West’s heroes, LVMH CEO Bernard Arnault.
“As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values.

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