How To Create A Great Brand Name (J.U.M.P Brands)

2 years ago
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HowTo Create A Great Brand Name (J.U.M.P Brands)

What makes great brands great? What are the elements that make the greatest brand stand out?

In this video, Andrei Mincov, the Trademark Tsar himself AKA, the founder of Trademark Factory, explore the elements that make a great brand great. After having considered this question for years, he's concluded that there are 4 elements that all great brands share, summed up by the acronym J.U.M.P.:

Juicy: You must love your brand; it must be something that inspires you.
Unique: You must stand out from the crowd and be perceived as being different.
Memorable: Your target market must remember your name.
Protected: You need to build a brand that you own and that you can protect.

How about you? Are you trying to figure out how to brand your business? Which of these four elements really resonated with you? Comment below!

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This video is about How To Create A Great Brand Name (J.U.M.P Brands)
https://youtu.be/x1QOmCh8AJg
https://youtu.be/x1QOmCh8AJg

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