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How They Did It: Apple Trademarking Strategy - Power Brand Stories
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Even though Apple has not released a revolutionary product since the untimely passing of Steve Jobs, their revenue has only continued to go up. From a technological perspective, Apple has not been at the top of the game for quite some time, yet hordes of customers line up for hours to get their hands on each new edition of the same old phone.
The reason people line up is because of the Apple brand. The brand itself has reached epic proportions, now valued at around $300 billion.
So how did Apple build their brand from garage-startup to $300 billion mega-company? Andrei Mincov (the founder of Trademark Factory®) explains the process behind Apple’s genius branding strategy, and shares their secret to success.
Andrei is sticking with his old iPhone, since he thinks it’s the best one ever released. Do you love Apple products? Which is your favorite iPhone? Share your thoughts on Apple’s branding and technology in the comments section below!
#Apple #iphone #powerbrandstories
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This video is about How They Did It: Apple Trademarking Strategy - Power Brand Stories
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https://youtu.be/18AEfSoMOmU
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