Sabyasachi x HM Collaboration Has Created New Desi Memes.

Sabyasachi x HM Collaboration Has Created New Desi Memes.
Fashion is a series of hits or misses, and it looks like for the general Indian public, Indian designer Sabyasachi Mukherjee’s latest collaboration with H&M has been a miss.
Sabyasachi, whose label by the same name is known for its gorgeous Indian wear, ranging from lehengas to saris, is synonymous with luxury fashion.
With a lot of Indian girls too, there’s a long-running joke - that they wouldn’t get married unless it’s in a Sabyasachi lehenga.
This joke is so common, Alia Bhatt ‘s character in ‘Humpty Sharma Ki Dulhania’ makes it very obvious without naming the designer, that she isn’t getting married, unless it’s a Kareena Kapoor inspired “designer lehenga." With all his designs, Sabyasachi has become cult in India - but his fashion is associated only with what the public terms as something over-the-top and luxury, and not everyday wear.
His collaboration with H&M, has perhaps been the opposite.
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