Lessons Learned from 'Selling the Invisible'

2 years ago
27
trademarking brand brands branding trademark infringement unregistered trademark Register a Trademark registered trademark copyright copyright infringement Harry Beckwith

Lessons Learned from 'Selling the Invisible'

Andrei Mincov (the founder of Trademark Factory®) reads some of his favorite excerpts from ‘Selling the Invisible: A Field Guide to Modern Marketing’ by Harry Beckwith.

In his chapter on brands, Beckwith describes solutions to common mistakes business owners make establishing their brand. Andrei reads his favorite parts of this chapter and shares his own insights on business, trademarking, brand building, and standing out.

What are your favorite parts of this chapter? What quotes ring most true to you? Share your favorite business, branding, and trademarking books in the comments below!

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Trademark Factory® offers the easiest way to trademark your brand with a guaranteed result for a guaranteed budget. Trademark Factory® was founded by Andrei Mincov in 2013 and has served thousands of entrepreneurs and small business owners. Among them, Dan Lok's HIGH TICKET CLOSER®, Sandra Yancey's EWOMEN NETWORK®, Jared Falk's DRUMEO®, Terry Whin-Yates's MR. LOCKSMITH®, Craig Duswalt's ROCK YOUR LIFE®, Matt Astifan's WEB FRIENDLY®, Leo Redavid's REDAVID®, and many-many others.

This video is about: Lessons Learned from 'Selling the Invisible'
https://youtu.be/av9yEM3NYJU
https://youtu.be/av9yEM3NYJU

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