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What Are Two Biggest Branding Mistakes
What Are Two Biggest Branding Mistakes
Today I am going to share with you two biggest mistakes what we see all the time. And sometimes we see them made by the same business—even though they would look like the opposites of each other.
The first mistake is spending too much time and agonizing too much on trying to find that perfect brand at the expense of actually building a successful business behind that brand. Don’t get me wrong, a good brand is very important. But the good brand, or a great brand, or an amazing brand are not going to create that business for you. It’s not going to create that product or that service that millions of people are going to be interested in. The biggest problem of small businesses is obscurity. So, just because you have an amazing brand is not good enough. So the focus should be on building something that a lot of people want to use.
And what we see a lot is the brand owner would say, you know what, we haven’t launched the product because we are still working on the 5th version of that logo. I fired all my designers because they were just not good enough and very soon, probably in a few months, we’re going to have the next version—and then we will launch. I mean, come on! Nobody really cares about the logo so much if you don’t have something to offer to them.
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This video is about: What Are Two Biggest Branding Mistakes
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