The Weeknd Brings It to the Dancefloor With 'Take My Breath'

The Weeknd Brings It to the Dancefloor With 'Take My Breath'

After an epic buildup — starting with a cryptic statement about “the dawn,”  back in May, then some social media teases, then placement in an ad for the Olympics, and then news that it was banned from IMAX theaters — the Weeknd ’s new single and video “Take My Breath” has arrived, and it sounds like another smash.
As promised, the mood of the song is lighter, with a pulsing disco beat and a chugging “Another Brick in the Wall” guitar riff, but the video — directed by Cliqua — is dark and depicts the Weeknd continuing to get the crap beaten out of him by beautiful women.
The facial bandages of the “After Hours” era have been replaced by plastic masks and oxygen tanks that apparently contain something much stronger than oxygen.
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The clip was scheduled to air in Imax theaters before “Suicide Squad” this week, but has been pulled due to epilepsy warnings regarding to the “intense strobe lighting” in the clip, a source close to the situation told Variety.