Former Gap boss says he warned Kanye West not to partner with retail giant.
Former Gap boss says he warned Kanye West not to partner with retail giant.
Kanye West was advised against partnering with Gap to release his wildly successful Yeezy line by the retail giant’s former CEO.
Mickey Drexler, who headed the company in the 1980s and ’90s, said he warned Mr West that Gap was too corporate for the maverick musician and fashion impresario.
“I have a lot of friends at Gap still, but it doesn’t work for someone like Kanye,” Mr Drexler told Yahoo Finance .
“He is not a corporate person and Gap is a big corporation.”
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Gap announced in June 2020 that it was teaming up with Mr West, 44, in a 10-year deal that would comprise “modern, elevated basic” designs sold at “accessible” prices.
The deal represented a triumphant homecoming of sorts for Mr West, who once worked at a Gap store while growing up in Chicago and has since amassed a $1.7 billion fortune.
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