Should I Use Broad Match or Phrase Match on Google Ads?
2 years ago
487
broad match keywords
exact match
google ads
negative match
pay per click agency
phrase match
ppc
When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. In this tutorial, you’ll learn all about the four keyword match types.
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