Should I trademark a logo done on Fiverr?

Should I trademark a logo done on Fiverr?

I get this question all the time and my answer is very simple: it doesn't matter how much you paid for your brand to be developed because most of us have brands that we paid nothing for. We came up with those brands ourselves.
Just because you pay somebody $5 to design a logo doesn't mean that the logo is not valuable. You don't measure the value of your brand by how much you paid to get it designed. The value of your brand is measured by how many people know about your goods and services under that brand. So a $5 brand can easily be worth billions, so don't get hung up on how much you paid for the logo. Make sure that if you think the logo is of value to your business that you protect it.
The important thing is, just because you paid somebody to design a logo for you does not automatically transfer the intellectual property or copyright in the image over to you or your company. You need to have it in writing that they assign copyright in that image to you and that they specifically allow you to use that image in your business and to trademark that. Because some of them use stock images and you don't want to end up with a brand, that’s really nothing but a stock image. So, you have to make sure that when you give them the job description you tell them specifically that it has to be an image designed from scratch, just for you, and that they wouldn't be able to license or sell it to your competitors.
So be very careful but again, it doesn't matter how much you paid for them. It could be 5 dollars, or 5 thousand dollars, or 5 million dollars. The value is not measured by how much you pay.
Think of Nike swoosh. It's not the most intricate work of art, but the brand, the logo, is worth millions, hundreds of millions. Not because of how much they paid to the designer, but how much goodwill they have accumulated with that design.

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This video is about: Should I trademark a logo done on Fiverr?
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