Do all countries protect unregistered trademarks?
Do all countries protect unregistered trademarks?
The simple answer to the question is no. Most countries don't.
There are few countries where unregistered, or so-called common-law trademarks, are given some limited protection. Among them Canada, U.S., United Kingdom, and a few others. But that's not the rule in the rest of the world.
So there, unless you have filed and registered your trademark, you have no protection for your brand at all. So don't rely on how famous your brand is, don't rely on whether you have a lot of sales in those countries. That's not going to help you to stop other people from trademarking your brand or even stopping you from using your own brand there.
So, if you go outside of common-law countries, the answer is very simple: you must protect your brand there, you must register your trademarks there to be protected.
But you know what? Even in common-law countries, where there is some limited protection to common-law or unregistered trademarks, if you value your brand, if you think your brand is a valuable asset, you must register that as a trademark as well.
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