Name Your Products As If You Were The Money Heist Professor

Whenever Brazil plays Cameroon, 99 times out of 100 games, you would predict Brazil to win. But who would you actually be cheering for?

As humans, we always want the underdog to win. In business, don't be afraid to show your army of clients and customers that you are human. That you also can be vulnerable.

If you have watched the Money Heist, you will be familiar with the Professor.

He uses names for each stage of his plan just as you should for all of your products in order to get your “crew”, customers to see your vision and participate in your mission.

Plan Valencia – Make the police doubt the safety of hostages so they ask for proof of life to waste time. Shoot a shit ton of bullets while Nairobi coaches the hostages to scream their brains out while they aren’t actually hurting anyone. Police are hearing the screams and believe the hostages are in serious danger.

Plan Chernobyl – Send euro bills in balloons and pop them in the air to make a huge mess and escape in it.

The Paris Plan – Escape plan in the advent one of the team members is captured.

Plan Cameroon – Win the public’s empathy.

The Professor uses this concept for the public to believe they on the verge of surrendering. So the world will then route for them, the criminals.

Cameroon rocked the world by reaching the quarter final of the world cup in 1990 by defeating England 3-2.

Cameroon! Cameroon! Cameroon! To Cameroon. Cameroon!

An interesting marketing point. Money Heist was first released in Spain. Although it found success in the first season, it quickly dropped in ratings and became a flop. Then Netflix picked it up and just placed it in their listings. It skyrocketed as Netflix's top series. Became a worldwide phenomenon. Same product, different audience.

The market is more important than the product.

In a sales funnel, you can have several products for sale in an automated sequence. The core offer, one time offer (selling price not available any other way), upsell, downsell. They all require product names.

Create your automated sales funnel at https://buildyourarmy.com. Keep your wallet in your pocket when registering.