Episode 17: 'The Seven Deadly Defects', Part One - Poor Product, Service or Customer Experience

We’ve all heard the staggering statistics relating to business failures.

What is not often discussed is what causes the majority of business to fail each year.

In this seven-part series, I take on each of the most common causes for a service business to fail.

This is part one of that series, and we talk about the most obvious of the seven – poor product, service or customer experience.