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Fortnite was first revealed in 2011 at the Spike Video Game Awards, with former Epic design director Cliff Bleszinski presenting a trailer for the game. Donald Mustard, Epic's creative lead, said in 2017 that this announcement was "three weeks after I came up with the idea, before I even made the game." The game, which began as an internal Game Jam project, represents a departure from the company's previous work. As Bleszinski explained during the Spike event, Epic wanted to "change things up a bit and do something different and fun" with Fortnite, describing it as "a world where you explore, you destroy, you build, and ultimately you survive." In an interview with Engadget, he also made mention of these statements, claiming that the game would be different from the Gears of War series: "There are no dudebros in it ... Not that there's anything wrong with that, right? But creatively For the team, Gears has been amazing for us. But it's fun to spread our wings and do something that's a little different than usual.

Fortnite Cosplayers an Ganescom 2017
During the development of Fortnite, Epic Games acquired a the Polish studio People Can Fly, which had knowledge of previous Epic Games projects, and subsequently started as a co-developing studio. Although People Can Fly eventually returned to being an independent studio, they continue to support the development of Fortnite. Gearbox Software helped distribute the game on physical media.

Fortnite was announced as a free-to-play game in the May 2014 issue of Game Informer. The game's first closed alpha, called Online Test 1, ran from December 2 to December 19, 2014, while Online Test 2 ran from March 24 to April 14, 2015. Epic said the first alpha was designed to help them "make sure all our basic systems are working" and establish "a foundation for how people play to make Fortnite better." Following the demo at WWDC 2015 on the Mac, Fortnite entered closed beta testing in the fall of 2015. Originally a PC exclusive title, the game entered an early access period for Microsoft Windows, macOS, PlayStation 4 and Xbox One starting July 25, 2017 (players who pre-ordered a Founder's Pack and received access to the game on July 21); its final version was a free-to-play title that launched in 2018.

Epic has stated plans to allow Fortnite to support cross-platform support between PlayStation 4 and PC users, and separately, for Xbox One and PC users, but cross-platform support between the three (Playstation, Xbox, and PC) platforms has not been announced. However, in September 2017, players discovered that they could play across all three platforms. Epic later corrected this, calling it a "configuration error." Historically, while Microsoft was open to cross-platform play, Sony was hesitant to open up the PlayStation service to support this feature, as they want to keep their users protected from content on other platforms that they cannot control. Journalists believed that this short period showed that the decision to support cross-platform gaming is limited by Sony's business choice