Nothing Ear 1 earbuds will debut at $99 and have noise canceling upon it's July 27 debut

The Nothing Ear 1 true wireless earbuds will launch at 2 p.m. BST on July 27 in the U.K., which is 6 a.m. PT and 9 a.m. ET in the U.S.

They will cost $99 USD and though much still remains unknown about their design, Nothing has confirmed that they will feature “state-of-the-art” active noise cancellation (ANC) and each earbud will sport three high-definition microphones.

If you’re new to Nothing, here’s why you should be paying attention. It’s the new company created by Carl Pei following his departure from OnePlus, which he co-founded with Pete Lau in 2013.

Given OnePlus’ success, the phones it has produced, and the strong fan base it has built, there is plenty of anticipation surrounding Pei’s plans for Nothing.

What we know so far is that Nothing will produce “smart devices,” with the first being the Ear 1 true wireless headphones, but we don’t know exactly what its future output will be. We don’t know much about the Ear 1 yet either.