Atlanta Thought Leadership Interview With Kyle Rollins of Mammoth Solutions

mCordis asked Atlanta's thought leaders in mobile marketing to participate in their Atlanta Thought-Leadership Interview series on Tuesday, May 16th, 2017 at MSL Group. Mammoth Solutions CEO & Atlanta Mobile Marketing Org Co-Founder Kyle Rollins tackled their questionnaire in this video.

Topics covered:

-What are the different elements of your brand experience and how do they work in combination with each other?
-Is it possible to merge those different experiences together or are they always separate and independent?
-How do you seek to build understanding of your customers’ needs?
-What role do you play in the lives of your target audience?
-Does customer journey mapping play a role in your marketing planning? -If so, what? If not, what is the alternative?
-Do you believe that the power in relationships is shifting toward the consumer so that they can demand you act on their terms?
-How much personalization do you think you need to offer as part of your product or service?
-How are you seeking to reduce friction in the lives of your customers or in the way they engage with you?
-Can you use data to create value for your customers, not just from them? -How?
-How do you build trust with your customers around the capture, storage and use of their data?
-How are building your marketing technology stack and what challenges does it pose for your company?
-Can you explain the role of storytelling in your business?

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