The role of mass media in spreading racism

3 years ago
10

Even in the age of the internet, which is some sort of an information superhighway, there are a few major actors, such as Google and Facebook, that control the traffic and at times, introduce bias.

The mass media houses are using this new information technology to get their messages out as well. In addition to traditional avenues like radio, magazines, and television, the internet is being highly utilized by different mass media organizations.

Mass media is guilty of propagating stereotypes that perpetuate racism because of selective programming and partial reporting. They pick and choose what news items to broadcast and for the sake of ratings, the news focuses on aspects that have a certain appeal to segments of the society, at the expense of other members of the society. Therefore, it will be difficult to talk about the origin and propagation of racism without looking at the role of mass media in disseminating information and the impact this information has on race relationships.

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