This Ain’t no Party, This Ain’t No Disco. Adwords is Important!
Let’s all admit something: social media marketing is fun! Forget about all of the data and numbers crunching, the ability to get precise information about demographics and how effective advertisements are is nothing short of amazing. It really does make life a little bit easier, and this is definitely not your father’s marketing world (Thank God!). However, a marketing professional has to keep something in mind. Adwords and other tools of the new trade are not toys. Even though it can be a very festive mood at times in the office, a person must be very serious when it comes to looking at the data and the campaigns. It helps avoid some scary serious panic attacks.