Business for Preparedness : A Lack of Substitutes #prepping #preparedness #business

In this video I will discuss another concept from Business School's 5 Forces, modified for preparedness which is the Lack of Substitutes. What do you do when a needed item is outright not available regardless of how many companies usually offer it. Can you find alternatives. Here we will discuss how the quantify, what businesses would do in a similar situation, and what you can do.