The New Pusherman : Branding in the Age of Legalized Marijuana

Branding - the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them.
https://www.oxfordlearnersdictionaries.com/us/definition/english/branding

Here's the full Curtis Mayfield Pusherman clip from his 1989 performance https://www.youtube.com/watch?v=6dTSIXcfT3U&t=0s

Here's Mr. Mayfield from an earlier time. https://www.youtube.com/watch?v=YFMUERIJRPM&t=0s

The full movie Reefer Madness https://www.youtube.com/watch?v=zhQlcMHhF3w&t=0s

The trailer for Reefer Madness https://www.youtube.com/watch?v=sbjHOBJzhb0&t=28s