Nano PE: Selling startups for $500k at 24, buying an app for $250k.

I've been both a buyer and a seller (selling startups) in Nano PE: app acquisitions under $1M, usually completed within 3-6 months of listing. When most people talk about selling a startup, it's some flashy $5M+ transaction.

Most acquisitions aren't like that. They're under $1M. You won't get valued on your tech, team, or revenue: JUST on your profit.

This video discusses lessons learned from completing transactions on both sides of the marketplace. Prepare for selling startups a year in advance, take the time to fix the most common problems founders encounter in selling, and learn to think like a buyer.

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0:00 - Introduction & Experience as a Seller
0:32 - Introduction & Experience as a Buyer

0:45 - What We're Covering
1:09 - What's Valuable In an App Selling Under $1M
2:10 - Things That Scare Buyers
2:50 - The Glory of Dumb User Acquisition
3:32 - Metrics That Matter For Selling
5:15 - What Brings Value to Acquirers

5:30 - Talking Price - High Level Spreadsong & Free Books
6:00 - Making the Decision to Sell
7:15 - Mistake #1 - Not Establishing The Business Can Win w/ Smaller Team
7:55 - The Decision to Sell is the Decision to Cut Costs
8:55 - Mistake #2 - Continuing Forward Development

10:40 - Team Size & Risk From Buyer Standpoint
12:00 - Minimizing Technical Risk: Deploys, Manual Edits, Lack of Tools

12:55 - Opportunity from Buyer Standpoint
13:15 - Narrative Buyers Want to See
14:00 - Good Signal - Strong Metrics Despite Lack of Edits
15:00 - Good Signal - Strong Retention

16:30 - Mixed Signal - Poor Instrumentation
17:40 - Good Signal - Lack of Price Testing
19:10 - Good Signal - Unfocused Feature Development

21:00 - Changes to Make Ahead of Listing Your Business
24:00 - After Deciding to Sell, Treat Yourself Like Hourly Contractor
26:05 - In Conclusion