5 Innovative New Fishing Lures We're Excited About

Fishing tackle companies sure do like to keep the ideas coming. New, fresh, and innovative stuff rolls out each year in the effort to put more and bigger fish on our hooks.Show more

Sure, these companies are looking to make a buck like any other, but then that's the whole point. Profitable fishing tackle manufacturers get that way and stay that way because they continue to create fishing lures that not only catch fish but last for years.

Proven designs like minnow imitations, stickbaits and crankbaits, jigs, and topwaters continue to be among the most popular, but the folks that make these things never stop making them better.

We'll cover it all, whether you're into walleye or bass fishing, wahoo or red drum. Freshwater and saltwater will each get some coverage, and we'll home in on a combo of catch potential and basic intrigue.