159 Partnering With Marketing To Skyrocket Presales Reach

3 years ago
7
presales vs marketing presales and marketing sales engineering vs marketing sales engineering and marketing career in product marketing scaling sales engineering presales skills sales engineering skills presales sales engineering solution engineering

Neeraj is the founder of Snackwyze. Snackwyze is a software product to help SaaS sellers create interactive walkthroughs, step-by-step guides, tours & demos from screen recordings in seconds. Before starting his own company, he was the Product Marketing Lead at Cisco for 8 years.

In this episode, Neeraj tells us what his role is as a product marketer, how it’s different from corporate marketing and somewhat similar to sales engineering, how he founded his own company, and what Sales Engineers can learn from product marketing as a skill.

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It --- https://amzn.to/3xFMkzi (Affiliate)

Course: The Road to Sales Engineer (https://wethesalesengineers.com/r2se)

If you listen to the podcast version, you'd head that this episode is sponsored by

Consensus: go to GoConsensus.com/demofest to register for the demofest. use code df21marjaba to register for free

and

Success: Go to Success.app/wetheses to see how you can stay on top of your proof of value, and make sure that you and your customers are working together to be successful.

Loading comments...