Deon Cole partners with Cottonelle and BLKHLTH to bring about awareness on colorectal cancer

Comedian/Actor Deon Cole partners with Cottonelle and BLKHLTH to bring about awareness to colorectal cancerShow more

To help reduce barriers and address stigmas related to colorectal cancer screenings, Cottonelle launched a new partnership with BLKHLTH and comedian and actor Deon Cole to bring about awareness.

BLKHLTH® is a nonprofit organization that seeks to reduce the impact of racism on Black health through education and action. In its inaugural year, Cottonelle has committed a $750,000 donation to BLKHLTH with programming aimed to reach Black people with critical information about colorectal cancer, commonly known as cancer of the colon or rectum. Colorectal cancer is the second leading cause of cancer related deaths among Americans, with Black Americans having a 40 percent higher death rate compared to White Americans. However, if caught and treated early, colorectal cancer has a 90 percent survival rate.

We sat down with Cole to learn about colorectal cancer, his personal connection with it regarding his friend, and some of the steps that can be taken to get early screenings.