Michaela Jedinak on EMPOWERING women with her fashion designs

She is a fashion designer who appreciates the diversity in body shapes. She designs garments with women's body shape in mind and challenges traditional retailers and designers who create dresses for one idealized body shape. Her mission is to use fashion to empower women and make women strong in their weak places.
Her garments are elegant, timeless designs with a feminine chic and a contemporary touch. They allow women to move with ease and make them feel confident and comfortable throughout the day.
With her collections, you have the freedom to choose the styles, the colors, the fabrics, and the hemline to reflect your unique style DNA and look your best. She is very passionate to bring back responsible fashion, which includes the quality of the design, the quality of the fabric, and the quality in the making of it. These are the true luxury elements rather than having a fancy story in a luxury location. Most of her fabrics are Italian Couture fabrics such as Emanuel Ungaro.
The quality in the making is what makes or breaks a luxury garment design. It requires true craftsmanship, expertise in the fabric, and fit. For example, most of her dresses have lining and sleeves- which are difficult to make and to get right.