iOS14 | FB Ads - Everything You Need To Know (Facebook Ads & Apple iOS 14)

Apple's big iOS14 is going to have a HUGE impact on Facebook and Instagram Ads. Thankfully, here's everything you need to know and everything that you need to do in order to be ready.
We'll cover changes to strategy, different features that are changing, and a few things you'll need to set up.
👉🏻 Subscribe for more content on Facebook Ads, Marketing, and Business Strategy ⤵️
https://www.youtube.com/c/JacobLE?sub_confirmation=1
Be sure not to miss my 2-Hour Facebook Ad Training that takes you from beginner to expert in a single video:
https://youtu.be/r3g6KWpW90w

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🎬 Here's exactly what we cover in the video:
0:00 Explanation of the change
1:03 The impact on Facebook Ads
2:45 Strategy: Retargeting Ads
3:13 Strategy: Video Training
3:32 Strategy: Reaching Customers
4:00 Strategy: Improving Ads
4:31 Strategy: Ads Manager Changes
6:31 Strategy: Separate Checkout
7:20 Change: Attribution Window
10:17 Change: 8 Event Limit
10:40 Change: Who’s the Most Impacted?
11:07 Verify Your Business
12:35 Finalize Verification
12:50 Improve Purchase Tracking Shopify
14:22 Improve Purchase Tracking WordPress
18:13 Do this next…

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🎬 Welcome to the Channel Jacob LE 📈

I specialize in helping businesses drive growth and gain profitability by applying marketing strategies since 2010 and driving Ecommerce Facebook sales since 2015.

This channel is dedicated toward helping you market your business or product, and drive more leads and sales on Facebook.
👉🏻 There's advice on shooting your own videos, social media strategies, info on when hiring someone would give you a good return on your investment. My goal is to take you from no experience at all to bring in high-quality leads and referrals.
Don't be a stranger! Ask a question, request a video, or give feedback! ✅

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Why Performance Marketing?
Having a steady stream of sales is the life-blood of ANY business. But, it can be challenging to find the right people or launch the right campaign ✅
Performance marketing (getting paid per sale generated or a percentage of the profit) is a huge win-win But only IF the Facebook advertiser is good at what they do. 📊
Rather than paying someone 10s of thousands of dollars to run ads and simply "hope they work", isn't it better to simply pay per sale or a piece of the profits?

Not only that, performance marketing ensures that our interests are aligned. If the campaign does not perform well, I lose and there's no downside to you beyond your time. And, if the campaign takes off, we both win 📈
▶️ I truly believe it's the future of paid advertising and if you do too, check out my Website and Courses!
➡️ https://jacob-le.com/

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👉🏻 I'm a bit obsessed with entrepreneurship and the impact new and thriving businesses can have on the world.

Generating more sales can be challenging and risky, which is why I've dedicated my business toward making new sales as painless, and simple as possible.

I'm fascinated with learning new things and constant improvement. That's why I read 150+ books per year and work on a new skill for 1 hour per day.

👉🏻 So, if you want to follow and about how to market your business or product, subscribe to the Channel, hit the bell button, and never miss a video! 🛎

#JacobLE

You can also check out my free 18 day Facebook Ad course (there's a new Facebook Ad video training every day)
https://jacob-le.com/18-day-opt-in